TDIH to host programme on digital marketing

KUCHING: Tabung Ekonomi Gagasan Anak Bumiputera Sarawak (Tegas) Digital Innovation Hub (TDIH) will be hosting the ‘Power Up Your Digital Marketing Strategies for Business Growth’ programme on Oct 22.

According to its press release, the programme is aimed at entrepreneurs looking for effective strategies on how to plan, execute and measure digital marketing activities for their business growth.

Among the topics to be covered during the event will be digital marketing strategies, fundamentals of analytics, search engine optimisation (SEO), social media marketing, content marketing and more.

The programme is in line with TDIH’s mission to provide growth opportunities for start-ups as well as to nurture and create innovators for Sarawak.

TDIH offers start-ups the opportunity for expansion, ready access to high-speed broadband, funding and facilitation opportunities, entrepreneurial friendly ecosystem, talent development programmes, holistic convenience and lifestyle experience.

“We encourage entrepreneurs and start-ups in Sarawak to take advantage of this programme. It is important that local businesses continuously enhance their knowledge and capabilities to capitalise on the opportunities of the digital economy,” added Awangku Merali Pengiran Mohamed who is COO of Tegas.

The programme will be facilitated by Azuar Zainuddin, a digital marketing consultant with extensive experience gained from working with global brands at an international advertising agency and a luxury hotel in Kuala Lumpur.

He had also taught at two Australian universities branch campuses in Sarawak.

More recently, the Sarawak-born consultant has been involved in several entrepreneur development programmes across the country, in collaboration with organisations such as Tegas, MaGic and Cedar.

“The programme will focus on developing a strong digital marketing foundation. This stems from my engagements with many entrepreneurs and business owners who are enthusiastic about the potential of digital marketing, but are unable to address the gap between the activities and the results. Let’s change that,” said Azuar.

Admission for the programme is free and registration is now open at

Tegas is a non-profit organisation dedicated to promoting Science, Technology, Engineering and Mathematics (STEM), Technical and Vocational Education and Training (TVET) and Entrepreneurship amongst Sarawakian youths.