What We Do

Building Learning Experiences and Ecosystems for Change.

Many early-stage founders and organizations have passion and ideas but lack the tools, methods, and confidence to turn those ideas into action.

Traditional training focuses on theory. We focus on practice.

We bridge the gap between inspiration and execution, equipping people to think critically, design empathetically, and act boldly.

Because when changemakers learn to build with purpose and lead with creativity, they don’t just grow their ventures. They shape a more inclusive future.

Join us and start designing the change you want to see.

Workshop

Sharpen your innovation and strategic skills for real-world challenges.

Innovation Bootcamp & Coaching

Immersive experiences that accelerate innovation, collaboration, and real-world validation and one-on-one and small-group coaching to help founders, leaders, and teams navigate growth with confidence. Each session is tailored to your goals, blending reflection, feedback, and action.

Ready to Learn, Build, and Lead?

Let’s design a learning experience that fits your goals.

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Azuar Zainuddin

Chief Executive Officer

Ahmad Azuar Zainuddin is an educator and entrepreneur focused on driving economic and social impact through entrepreneurship and innovation. With deep experience in capacity building and ecosystem development, he designs and delivers initiatives that empower aspiring and early-stage Malaysian entrepreneurs. Azuar is also a frequent media contributor and a sought-after speaker across the region.

He was recognised as runner-up in the Best Implementation Partner category at the 2022 Shell LiveWIRE Top Ten Innovators Awards in Mexico City. He holds a Master’s in Communications and Media Studies from Monash University and a Bachelor of Arts in Design from Curtin University. Outside of work, he enjoys reading and the arts.