This program introduces you to the basic concepts and tools of strategic management. The program covers the overall framework within which managers make decisions. Next, the program explores the notion of strategy and how it relates to competitive advantage.
Discover different strategic tools to evaluate environmental threats and opportunities, including the industry competitive forces analysis. Learn how to identify company strengths and weaknesses and how to develop competencies. Study the strategic positioning of a company in its industry and the necessary factors responsible for strategy execution.
- Develop the skills to perform external and internal analyses for companies and to evaluate the dynamics of competition
- Build strategies using appropriate frameworks and tools
- Understanding the basics of strategy implementation and control
- Strategic management
- Competitive advantage
- External analysis
- Internal analysis
- Competitive positioning and business analysis
- Strategy implementation
Who Should Enroll
Business owners and employers from any industry who are interested in developing the skills needed to analyze and create strategy. There are no prerequisites, but basic understanding of management and accounting principles is desired.
2018 Program Fee: RM1,000
Class time Program runs from 9 am to 5 pm
Azuar Zainuddin is a speaker, writer and entrepreneur. He is the founder of Satu Creative Services Sdn Bhd, a consulting company specializing in strategic management, communication, leadership and innovation. He brings valuable industry experience from working with renowned organisations including Leo Burnett and Mandarin Oriental Hotel Group. He has also taught communications at higher learning institutions such as Swinburne University of Technology and Curtin University.
In recent times, Azuar has been involve in various entrepreneur development programs throughout the country, in collaboration with various development financial institutions and entrepreneur development organizations.
Suite 8-1 & 8-2, Level 8, Menara CIMB
No. 1 Jalan Stesen Sentral 2
Kuala Lumpur Sentral
50470 Kuala Lumpur, Malaysia
Tel: +603 2298 8338
Fax: +603 2298 8201