By Digital News Asia | May 08, 2018
  • TEGAS will partner with Satu Creative to deliver the programme
  • Startups are Trifold X, The Tuyang Initiative, Menur, Thirst Milkshake, Digital Curve

TABUNG Ekonomi Gagasan Anak Bumiputera Sarawak (TEGAS) welcomes five startups to its inaugural series of TEGAS Startup Lab (TSL), an incubation programme that aims to equip local Sarawak entrepreneurs with the tools to sustain and accelerate their business growth and builds on the State government’s digital economy blueprint.

Participants selected for TSL enjoy access to TEGAS Digital Innovation Hub (TDIH) facilities and network, business coaching and mentoring, facilitation and knowledge sharing sessions by industry and subject matter experts.

Topics covered in the business coaching and knowledge sharing component of the programme include strategic management, financial management, sales and marketing and intellectual property, among others.

The five outstanding startups selected for the programme are Trifold X, The Tuyang Initiative, Menur, Thirst Milkshake and Digital Curve.

“We believe that all five have the talent, skills and ambition to succeed in today’s digital economy. TSL is our investment to produce potential startups for the Digital Village, and towards empowering young entrepreneurs in Sarawak,” says Len Talif Salleh, Assistant Minister for Urban Planning, Land Administration and Environment and TEGAS chairman.

TEGAS will partner with Satu Creative to deliver the programme.

TEGAS and Satu Creative had recently signed a Memorandum of Understanding (MoU) during the Sarawak Career & Training Fair (SCaT Fair) 2018 in March, witnessed by the Chief Minister Abang Abdul Rahman Zohari, where they have agreed to work together in developing and implementing entrepreneur development programmes in Sarawak.

“TEGAS has done a great job in supporting the entrepreneurship ecosystem in Sarawak, especially for young entrepreneurs like ourselves. We’ve recently participated and emerged as one of the winners of the TEGAS Pre-Accelerator Bootcamp and we look forward to growing our business through TSL,” said Chandrika Ong, co-founder of Trifold X, a tech startup which focuses on Virtual, Augmented and Mixed Reality content creation.

“We are really excited to be chosen as one of the incubatees and can’t wait for our upcoming sessions with Azuar (of Satu Creative). In fact, we have already applied what we had learned from earlier trainings and workshops with Satu Creative, organized by TEGAS,” said Natasha Jasmina Edwina, founder of Menur, a company manufacturing high-quality scarves which are already being exported to Brunei and Indonesia.

Satu Creative is a training and consulting company focused on delivering high-impact entrepreneur development programmes. The company is currently involved in various entrepreneur development programmes across Malaysia with organisations such as Centre for Entrepreneur Development & Research (CEDAR) and the Malaysian Global Innovation & Creativity Centre (MaGIC).

“Entrepreneurship provides the opportunity for people to fulfil their dreams and create something bigger than themselves. Part of our job at TEGAS and Satu Creative is to put more tools and resources into the hands of these people who are changing the world,” says Azuar Zainuddin, managing director of Satu Creative.

Formed in 2012, Tabung Ekonomi Gagasan Anak Bumiputera Sarawak (TEGAS) is a Charitable Trust dedicated to promoting Science, Technology, Engineering & Mathematics (STEM), Technical & Vocational Education & Training (TVET) and Entrepreneurship amongst Sarawakian youth.

KUCHING: Tabung Ekonomi Gagasan Anak Bumiputera Sarawak (TEGAS) and Satu Creative Services Sdn Bhd have signed a Memorandum of Understanding (MoU) to establish cooperation and collaboration to deliver strategic and impactful entrepreneur development initiatives and programmes, in line with the State socio-economic agenda.

The MoU exchange between TEGAS and Satu Creative was witnessed by Chief Minister Datuk Patinggi  Abang Johari Tun Openg and held during the opening ceremony with the Sarawak Career and Training Fair 2018 (SCaT Fair 2018) at the Borneo Convention Centre Kuching (BCCK).

Signing on behalf of TEGAS was Assistant Minister for Urban Planning, Land Administration and Administration of Sarawak and TEGAS Chairman, Datu Haji Len Talif Salleh, while Satu Creative was represented by its Managing Director, Azuar Zainuddin.

Azuar expressed that the collaboration between TEGAS and Satu Creative is “synergistic” as both organizations share a common aspiration in promoting digital innovation and entrepreneurship.

“We have already worked together on several programmes together at TEGAS Digital Innovation Hub (TDIH) and this MoU will take our partnership to deliver more initiatives and programmes of significant value to the next level,” he adds.

Among those present during the ceremony were Minister of International Trade and E-Commerce Dato Sri Wong Soon Koh, Assistant Minister for Education and Technological Research and Assistant Minister for Housing and Public Health Dr. Annuar Rapaee, Assistant Minister of Corporate Affairs, Abdullah Saidol, Permanent Secretary for Ministry of Education and Technological Research, Datu Sudarsono Osman and TEGAS Chief Operating Officer Awangku Merali Pengiran Mohamed.

Azuar was also among the industry captains and thought leaders invited to speak at SCaT Fair 2018. His presentation on the topic of “Integrating Digital Innovation for Marketing” attracted a large audience comprising mainly of undergraduates and recent graduates from the local universities.

“It was great to see a number of returning faces from our previous programmes with TEGAS at TDIH. This indicates that there is a growing interest for quality content in the State in the areas of innovation and entrepreneurship,” Azuar remarked.

Satu Creative is a consulting and training company focused on developing Malaysian entrepreneurs towards sustaining and accelerating their business growth through various forms of intervention services which include business coaching, facilitation, mentoring and training.


KUCHING: Tabung Ekonomi Gagasan Anak Bumiputera Sarawak (Tegas) Digital Innovation Hub (TDIH) will be hosting the ‘Power Up Your Digital Marketing Strategies for Business Growth’ programme on Oct 22.

According to its press release, the programme is aimed at entrepreneurs looking for effective strategies on how to plan, execute and measure digital marketing activities for their business growth.

Among the topics to be covered during the event will be digital marketing strategies, fundamentals of analytics, search engine optimisation (SEO), social media marketing, content marketing and more.

The programme is in line with TDIH’s mission to provide growth opportunities for start-ups as well as to nurture and create innovators for Sarawak.

TDIH offers start-ups the opportunity for expansion, ready access to high-speed broadband, funding and facilitation opportunities, entrepreneurial friendly ecosystem, talent development programmes, holistic convenience and lifestyle experience.

“We encourage entrepreneurs and start-ups in Sarawak to take advantage of this programme. It is important that local businesses continuously enhance their knowledge and capabilities to capitalise on the opportunities of the digital economy,” added Awangku Merali Pengiran Mohamed who is COO of Tegas.

The programme will be facilitated by Azuar Zainuddin, a digital marketing consultant with extensive experience gained from working with global brands at an international advertising agency and a luxury hotel in Kuala Lumpur.

He had also taught at two Australian universities branch campuses in Sarawak.

More recently, the Sarawak-born consultant has been involved in several entrepreneur development programmes across the country, in collaboration with organisations such as Tegas, MaGic and Cedar.

“The programme will focus on developing a strong digital marketing foundation. This stems from my engagements with many entrepreneurs and business owners who are enthusiastic about the potential of digital marketing, but are unable to address the gap between the activities and the results. Let’s change that,” said Azuar.

Admission for the programme is free and registration is now open at

Tegas is a non-profit organisation dedicated to promoting Science, Technology, Engineering and Mathematics (STEM), Technical and Vocational Education and Training (TVET) and Entrepreneurship amongst Sarawakian youths.


landing page conversion

Clients often ask us about quick-win strategies in Digital Marketing that can help them improve conversions. This is indeed a good question as your Digital Marketing strategy should definitely align with your business goals. Although there is no one size fits all digital marketing strategy, in many cases, switching from a homepage to a landing page is a robust strategy that has proven to be effective for many businesses.

The thinking behind this approach very simple. A conventional homepage encourages users to self-explore across the broad content of a website such as your About page, your Product page and so forth. A landing page, however, focuses on driving users to perform a specific desired action. This action may be to subscribe to a plan, purchase a product, sign up for a free-trial or trade their contact details in exchange for a piece of useful content.

Nevertheless, deciding to switch to a landing page is just the beginning. What is more important is ensuring that your landing page is effective in achieving the goal it was intended to do. In this article, we shall look at three important areas that you should focus on in order to improve your landing page conversion, namely, content, visual and layout, and testing.


We are often told that “content is king” and this is certainly true for your landing page. People had clicked on your link promoting the landing page because they were attracted by the offer you had presented. In other words, they have registered intent and are now in the phase of considering your offer.

Your landing page should focus on helping people make the decision. Focus on the benefits of your offer. Create a sense of urgency by using words such as “sign-up today” or “available for a limited time only”. Remove anything that is not relevant to the offer, even as far the navigation menu of your site. Prominently display the form and the call-to-action button. Focus on helping people make the decision.

Next, make sure the language you use is simple and understood. Don’t overwhelm people with technical jargons or unnecessary information. Again, put yourself in their shoes, and respond all the questions that they may as clearly and as simple as possible. Arrange the information coherently using a strong headline, supporting body copy and the all-important call-to-action.

Thirdly, you want to use content to build trust. People do business with who they like and trust, and this is true for a brick and mortar shop as it is with an online store. The only differences are the ways of which you build that trust. For your landing page, consider including testimonials or reviews from real customers, displaying your company contact information and providing a money-back guarantee or free trial for customers.


Visual and layout play an important role in optimising your landing page’s conversion. As the saying goes, a picture is worth a thousand words. You want to ensure that the design your landing page is consistent with your brand. People trust brands that they recognise. An inconsistent look to your landing page may deter the potential customer from taking the all-important next step. At worst, it may even suggest to them that they are visiting an unauthorised third party site.

Secondly, keep your landing page simple and uncluttered. Most people scan through the page instead of reading everything you write. This is especially true when there are a lot of text on the page.  To overcome this, use visual cues such as larger font sizes for headlines and colour contrast to differentiate sections of the site. Don’t be afraid to use ‘white-space’ or negative space to create balance and increase legibility.

Thirdly, use high-quality images. Like it or not, the images that you choose will project the quality of the products or services that you are offering. Hence, it is worthwhile to invest in the services of a professional photographer or stock photography. Moreover, as people may be looking at your landing page through their mobile devices, make sure the visuals and layout are responsive to all screens.


Finally, you should continuously test your landing page. In Digital Marketing, almost every action can be tracked and if you aren’t taking advantage of this, you are truly missing out on the full power of Digital Marketing. A/B test or also known as a split test is a popular method to test your landing page. With A/B test, people coming to your website are directed to two different versions. The performances of these pages are compared to determine which of them gives better conversion rate.

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