Digital skills have become more important for all aspects of society, playing its role as a driver for social inclusion. eKelas Usahawan, Maxis’ community outreach programme, is targeted for women entrepreneurs particularly from the B40 communities to equip them with digital tools and skills to help them in their respective businesses.

One year on since its launch, Maxis’ eKelas Usahawan has successfully trained more than 1,000 entrepreneurs in 2021 to help them develop a stronger digital presence. The programme comprises a series of digital workshops with a practical and hands-on approach to equip entrepreneurs through modules including tips and basic skills on marketing, digital photography, copy writing and planning for marketing and advertising campaigns via online and social media platforms.